Sign up to our e-newsletter for up to the minute special offers

Mackerel Fillets now on stock!

Here at Smales, we are always keen to see responsible and sustainable fishing practices being celebrated in the media.

Recently you may have seen the enormous public support for the ‘fish fight’ campaign, led by celebrity chef Hugh Fearnley-Whittingstall, which is calling for an end to discard policies and is promoting the sale of the ‘Mackerel bap’ in the UK’s fish & chip shops.

As some oily fish can have a short ‘shelf life’, we have had many customers contacting us to ask if we could provide some frozen fillets which would enable them to offer the Mackerel bap without the concern of wasting fish.

Therefore, we are happy to say that we have now sourced some finest quality frozen vacuum-packed 80-130g North Atlantic Mackerel fillets (unglazed) so that all of our customers can now get fully behind this initiative!  The feedback from Smales customers has been fantastic and sales to their customers increasing every week.

Order your mackerel fillets today quoting stock code 204905.

(Mackerel images kindly provided by Seafish)


  • Larry's Fish Cakes
  • King Frost
  • Pukka-pies
  • McWhinney's Sausages
  • Maw beef
  • Blue horizon
  • Star 37
  • Middleton seafoods
  • Kara
  • Golden Valley
  • Perdix
  • Moy park
  • Sea chef
  • Wrights
  • Whitby seafoods
  • Sidoli
  • Blue horizon elite
  • Ocean wild
  • McCain